Podcasts differ from other media because they are produced for a specialized audience. Listeners are already invested in the subject matter, love the host, or can’t get enough of the topic.
This means podcasts are much more intimate than radio. Consider this: radio listeners hate to miss the end of interviews when they have to shut off the radio! But not podcast listeners. They’ll press pause and return to the end of an episode later than miss any of the conversation.
We’ll help you prepare your content in a unique-to-podcasts way. You’ll develop your stories, the details and the narrative arcs that pull in listeners.
Want to start your own podcast? Many expert voices want to grow the audience for their work and their ideas. We’ve got a playbook of how to launch the right way from the start. In our launch guide, we’ve got a checklist for everything from length, to tone, to the number of guests and even musical cues. This is no abstract theory. We’ve done it, and will save you from common pitfalls.