Two approaches work well:
One approach is to do a session roughly two months in advance of your publication date:
With this amount of time ,we can help you prepare messages around your book for media with long lead time, like print media. The session will also help develop material that helps the marketing team pitch the book. We do a second follow-up session one to three weeks prior to publication to practice and prepare for specific media appearances.
Another approach is to do it all between a month and a week before publication. If you need help with a specific show that gets confirmed after that session, we can often do some follow-up preparation on the phone or by Skype.
One approach is to do a session roughly two months in advance of your publication date:
With this amount of time ,we can help you prepare messages around your book for media with long lead time, like print media. The session will also help develop material that helps the marketing team pitch the book. We do a second follow-up session one to three weeks prior to publication to practice and prepare for specific media appearances.
Another approach is to do it all between a month and a week before publication. If you need help with a specific show that gets confirmed after that session, we can often do some follow-up preparation on the phone or by Skype.