Convey the ease of the experienced

We teach smart people how to
communicate better
Be clear
Effective communication starts with the hard work you have already done. We help you find the strong, memorable language at the root of your project.
Be Concise
Damn yes
Sound bites can reframe an idea or they can be meaningless. We know what makes a good story and we also know how to tell one.
How do we know how to do this?
We have been there
We are journalists who continue to work in television, radio and print media. We’ve been on TV and interviewed people on TV. We have written print articles, produced documentaries and hosted radio shows.









Anne Dickerson is a genius. Jed and I had no idea how to convey the message of our book to a broad audience in a compelling way, and Anne helped us turn a complicated thesis into a New York Times bestseller.

– Amy Chua, Author of Battle Hymn of the Tiger Mother
15 Minutes revolutionized how our board approached messaging. Instead of spending hours working on a canned elevator speech, we each developed a personal pitch about our organization, which resulted in stronger, more authentic messaging that is still consistent with our brand. Our board advanced miles in just a few hours.

– Julie Green, Executive Director of New Futures
I am incredibly grateful for Anne. Anne was extraordinary at honing my message, teaching me about presentation and preparing me for every possible scenario and question.

– Erica Komisar, author of Being There
One of our specialties is helping authors prepare for the publicity around a book release
Authors
Our program is comprehensive. We’ll read your book. We’ll strategize with your publicist about what elements are most marketable. We’ll help you create a toolbox of material that you can use with the media and with readers. We’ll watch your appearances and give you feedback along the way so you keep improving.
We work with authors both in person and remotely by Skype and phone. Get in touch and we can tell you how we will help you sell your book.
We work with authors both in person and remotely by Skype and phone. Get in touch and we can tell you how we will help you sell your book.