FAQs

The answer to some of your questions.

AUTHORS

How long in advance of my publication date should I do media training?
Two approaches work well: One strategy is to do a session one to three months in advance of your publication date:
1) During that session, we work to adapt your book material for media consumption. Working on your message is useful for long-lead time media (like print features), or for developing material that helps your marketing team pitch the book. Then we do a second follow-up session 1-3 weeks prior to publication to practice and prepare for specific media opportunities.
2) Another strategy is to do it all between a month and a week before publication. If you need help with a specific show that gets confirmed after that session, we can often do some follow-up preparation on the phone or by Skype.
How long is an author session?
An initial session tackles both messaging and presentation and lasts three to four hours. Follow-up sessions are typically 90-120 minutes, depending on your level of experience, stamina for practice, and your schedule.
What will we do in an author session?
First, we create a toolbox of messages to use while promoting your book. Then we practice – on camera – to assess how well those messages work.
Do you help with publicity (for example, can you get me booked on Fresh Air)?
No, that’s a job for your publicists. But good media interviews beget other media interviews, so you want to do your best with whatever appearances your publicity team has scheduled for you. That we can help you with. If you need a publicist, we can make a recommendation.
How many weeks in advance do you schedule authors for media training sessions?
We usually need a minimum of three weeks before a session to read the book and prepare for the session. However, if it’s urgent, it can be done in less time.

Expert

What do you cover in a media training session for experts?
We cover how to develop a set of messages that will help you through several situations. We work on technique skills that capture listeners’ attention, and we go over best practices on presentation. Before your session, we send you a thorough questionnaire, so we know exactly what you need before the training begins.
How long is a session?
A session is between 90 minutes and three hours. If you’d like to do more work, the best approach is to schedule two shorter sessions.
How far in advance do you schedule sessions?
We typically schedule about 10 days before your scheduled media interview. As seasoned veterans of the media world, we know that all too often, media requests offer very little prep time. If you need help on short notice, we are always ready to accommodate.
I’ve already done a lot of media interviews, how can you help me?
Even experienced media guests get something out of practice sessions. The goal is to perfect your presentation and polish your messages on a specific topic with the guidance of seasoned journalists who know exactly what elements make the perfect interview.

Workshops

How are workshops conducted?
First we do an assessment. What does your group need to learn? What do they need to be better at doing? Once we know what your group needs to improve, we develop a sample curriculum. You review the curriculum and we refine it so that you get a customized workshop addressing your specific needs.
We are a big group. How is a workshop structured?
An economical way is to hold one full group session, and subsequently, smaller groups work in practice sessions with our trainers offering live feedback. This could take place over a few days, or during the course of a week.
We are a small group. What’s the best approach?
Hold one session with the whole group, and then individuals can have solo practice time separately.
Where do you hold workshops?
If your office has a large conference room, we can come to you. If not, our office space in Georgetown has room for a group of up to 16. We also offer conference room space in Capitol Hill, Chevy Chase, Farragut North and other locations if that’s more convenient for your group.

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